Digital designer equipped with a broad range of technical skills applicable to accelerating growth in global markets. Passionate about creative problem solving, technology, design, and travel.... show more
Digital designer equipped with a broad range of technical skills applicable to accelerating growth in global markets. Passionate about creative problem solving, technology, design, and travel. Seeking a position with the goal of positively impacting the growth of an innovative organization providing industry-leading solutions to their partners and consumers.
Designed sales decks, logos, websites, illustrations, direct mailers, posters, and advertisements for technology and retail clients
Ensured availability at all hours and in all situations for on-time delivery of rush materials, last-minute edits, and creative suggestions
Developed a responsive website and promotional video to target new clients and capture leads
Localized infographics, advertisements, data sheets, and whitepapers using translated copy and feedback from field teams
Designed print and web advertisements as well as large-scale event and trade show graphics to generate leads and brand awareness
Created branded header designs for 10-15 monthly company blog posts, designed to optimize sharing and reach
Developed and outlined standards for marketing emails, including copy recommendations, template creation, and engagement strategies
Designed out-of-home advertisements for clients for buses, trains, and stations achieving an estimated 17 million impressions in 6 months
Worked with Boston and San Francisco sales teams to create marketing collateral, including pitch decks, media kits, and brochures
Created graphics for use on Intersection's Facebook, Twitter, and Instagram accounts to improve reach and generate media coverage
Presented weekly reviews of national and local advertising campaigns collected from Intersection offices around the United States
Designed and developed email newsletter promoting the Runkeeper blog and partner content to a subscriber list of over 11 million users
Designed and developed branded email notifications for Runkeeper social media features and partnership announcements
Collaborated with marketing team to create assets for promotions and social media use: infographics, blog imagery, product graphics
Worked with partners like Under Armour and MyFitnessPal to develop co-branded imagery for promotions
The Bachelor of Science in Marketing Communications prepares students for careers and advanced study in the distinct yet related fields of marketing communication in profit and nonprofit contexts. The curriculum is developed through core and elective courses combining theory and practice.
Core courses reflect a guiding philosophy that marketing communication professionals must optimize the contribution of different communication disciplines when developing persuasive programs. Therefore, the core courses emphasize fundamental elements of marketing, advertising, and public relations as well as how they interact in communication programs. Students use elective courses in the program to develop a deeper understanding of how advertising and public relations programs are built.